12 Days of Fashion is a discovery platform built to help you find and support Black-owned fashion brands this season — organized by category, not competition.
"On the first day of Christmas, my true love gave to me..."
The official 12 Days of Fashion anthem — written for the Black designers who show up, year after year, during fashion week and beyond. Stream it, or own it.
12 Days of Fashion exists to create intentional, selective purchasing during the season we spend the most. This isn't about guilt — it's about where a small percentage of the season's spending could go instead.
Fourteen categories. One table. Every brand has a seat — regardless of size.
Select a course to see who's showing up this year. Brands are listed alphabetically — scroll within a category to see all of them. Every listing links straight to the designer's own site — no middleman, no checkout here.
Sorted A–Z within each category
12 Days of Fashion exists to build an annual holiday tradition that celebrates fashion, increases visibility for Black designers, and strengthens the entire fashion ecosystem — together, not against each other.
No brand competes for the same headline. Everyone gets their own seat at the table.
Each brand shows up with a single featured product — easy to browse, easy to shop.
From established houses to brands of one, every designer has an equal opportunity to participate.
Every profile links straight to the designer's own website. You shop with them, not through us.
Participation is free and open to every Black-owned fashion brand, regardless of size. Submit your category, your signature product, and a link to your site.